The slowest elephant

September 17, 2009

In order to not leave any members behind, the herd only moves as fast as the slowest elephant.

In actual fact, I have no idea whether this is true or not, but the concept certainly fits well with business.

For some reason, the status quo is usually “do nothing”. The less conservative partners (or decision makers) have to prove to the more conservative players that a change should be made, or new strategy attempted.

Sometimes this is on gut-feel, sometimes on demonstrable statistics (for whatever they are worth), but most times, on a bit of both. The demoralising thing for the innovators is they have to drag their feet until the rest catch up.

When the world is focussed on moving forward at an ever-increasing pace, an opportunity can be missed, or even worse, the motivation lost to push the changes through.

How can you change the status quo in your business?


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